Structured data - Booking com search data

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I would like to take this opportunity to say that if you want to learn about SEO , analyse booking.com 's Search Engine Optimization . It is one of the best, along with amazon com , in terms of SEO strategies that I have seen, perfect work.

Events
What we are looking for with this is to get to appear in these results. At the top we have a compendium of all the results that Google considers relevant, but if you look at the bottom, we can also see how the SERPs are modified with specific information about the events.



As you can see in the following image, these results have event structured data.


Event structured data
Conclusion
To make a quick summary of everything discussed in this article, I will mexico phone number list tell you that there are three things to be clear about:

If you want to appear this way on Google, you have no choice but to adapt to including structured data within your website.
Although I have insisted several times that all structured data must be perfect, as you can see, not all domains have it perfect, without warnings. Still, I insist that it is the correct way to do things, filling in both the mandatory and recommended data.
Having structured data will not improve your ranking on Google, but I can assure you that if your keyword's SERPs return these types of results, you have no choice but to include them.