The boundaries that existed before between

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Sales and promotion began to simply disappear. Since 2020, the development of technology has stepped forward, as all sorts of bots have appeared that can take an order from a buyer, virtual stores using VR technologies, and much more. Thanks to this, the share of online activity has increased significantly and continues to gain momentum.

To stay on trend, it is necessary to completely Ireland cell phone number list rethink the consumer experience today. To increase the effectiveness of advertising, it is necessary to personalize the offer for the client as much as possible, and today it has become even easier to get maximum information about the consumer.

E-commerce platforms have been attracting more and more investment lately, with costs growing every year.

The trend towards traditional advertising, on the contrary, is declining at a very fast pace and, according to experts, in the first quarter of 2023, digital advertising spending will exceed 60%, and by the end of 2025, this figure may grow to 70%. Every year, brands are investing more and more money in digital advertising.