The easier it is to fill out your lead generation forms, the more leads you are likely to generate.
Here are some tips on how to simplify your email opt-in forms to increase the number of leads you capture:
Use only the necessary form fields and keep it as short as possible. This includes the prospect's name and email address, or any other information that is relevant to achieving your marketing goals.
Keep the design minimal with a balance of text and visuals and a clear focus on the call to action (CTA).
If your form requires people to create an account, offer easy sign-up options, such as signing up with social media or Google logins.
Here's an example of a simple form that Hello Bar uses to get people to create a free account. It only has three form fields and also allows for Google signup to make the process easier.
Example of a simple Hello Bar form
Image via Hello, Bar
Blue Bottle Coffee takes simplicity to a whole new level by using a single form field to get people to subscribe to your newsletter.
Example of a simple opt-in form from Blue Bottle
Image via Blue Coffee Bottle
One of the most common methods of generating email leads is to use lead magnets to increase traffic to your website and use forms to convert visitors into customers .
However, redirecting traffic to your homepage won't be as effective as directing it to a landing page employment database that's optimized for conversions. The best practice is to create a unique landing page for each lead magnet .
Whether you're hosting a giveaway, running a contest, asking people to take a quiz, or something else, create an optimized landing page for each.
Here are some tips for creating high-converting landing pages for email lead generation:
Keep the design simple with minimal text and a clear focus on the call to action.
Write a clear, concise, and compelling headline that introduces your offer.
Use compelling copy to convince people to click on the call to action and fill out the form on your landing page.
Use strong action words in your call to action to get people to take action.
Use contrasting colors, large font sizes, and other ways to make your CTA stand out on the page.
Use visuals to highlight your offer. For example, if you're giving away an e-book in exchange for email leads, include an image of it on the cover page.
Provide social proof by adding customer reviews, ratings, and testimonials.
Run A/B tests on different elements to see what works best for your target audience.
For example, Influencer Marketing Hub has dedicated landing pages for each course, e-book, or resource it offers on its website.