TikTok has become an indispensable part of the typical and now "classic" social media channels. With its 800 million users worldwide, TikTok is considered the network with the most users in 2020. But does TikTok also fit into the B2B industry? And if so, how? We will explore these questions in this article.
Short videos go viral thanks to a special algorithm
popularity of the app among Generation Z
added value for recruiting and employer branding campaigns
Interest targeting as a push for the brand
TikTok? What is it actually?
More and more brands are jumping on this bandwagon, as it is switzerland phone number list now considered a "must" in the industry to have a profile on TikTok. On the video-sharing platform, short videos of up to 15 seconds are edited and shared with effects, filters and music. As on Facebook and Instagram, you can follow, like and comment. However, there is a big and crucial difference in the algorithm: on the "For You Page" (FYP for short), which is the feed homepage, in other words, not only posts from users you follow are shown, compared to IG.