customer contact data
Customer relationship management becomes more personal
"Personalization is becoming more and more the norm for companies that want to keep up with their customers. In 2019, the proportion of companies that prefer a personalized approach to improve the relationship with existing customers and thus position themselves as a leader in customer loyalty will continue to rise.
Suzie Blaszkiewicz, Senior Content Analyst at Gartner Digital Markets (which owns Capterra)
No matter where you look, emails, offers and services are increasingly tailored to the respective recipient. This goes so far that this personalization already shows which companies are thriving and which are lagging behind. Doubters should take a quick look at Amazon or Netflix, but there are many other examples of the importance and extent of this development. Personal recommendations based on previous purchases or on films that have been watched (and rated well) already determine user behavior and india telegram data thus ensure the highest possible conversion rates.
According to the people behind the CRM solution Mailjet, personalization and customization of notifications are all the rage in 2019. Today, it is no longer enough to address email recipients by name; today, you should position yourself as a real expert to your customers.
53% of respondents in our study say they lure their customers with a personalized approach. As already mentioned, previous purchases, but also offers and new products that match their respective tastes serve as a basis.
Nothing works without powerful CRM solutions
"CRM systems are indispensable today. Whether it's about analyzing customer data, customer loyalty or personalized communication: all of these factors prove their importance. In 2019, they will become the central knowledge database for implementing these strategies."
Suzie Blaszkiewicz, Senior Content Analyst at Gartner Digital Markets (which owns Capterra)