Resources audit
It never hurts to do an audit and go through your current mix of resources. Collect print screens in a mind map and share it with those involved. And ask yourself, or better yet, ask your target group, the following questions:
What are we doing right now?
What's going well now?
What could be improved?
What is interesting?
Measuring is knowing
Of course, it is important to continuously check whether you are going to achieve your goals. For this, it is useful to define the right KPIs. Below you will find examples of goals and KPIs at five levels. If you want to read more about it, dive into Felipe Wesbonk's article about the most important KPIs of content marketing.
Process your data in a dynamic dashboard and work out your KPIs, starting from the reach towards your conversion goals. So funneling. And of course share that at the right moments with your business owners and other stakeholders.
Step 3. The planning
This third step is actually the guatemala phone numbers beginning of a never-ending story . You will see that if you have done this a few times, a pattern will emerge and you can get to the core faster and faster. So that promises something for 2019.
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In the dashboard you can not only plan the outstanding tasks from the above two steps, but you can also include all repetitive activities from the calendar in a way that always creates an up-to-date overview of all tasks and their interrelationships. For example, the software can automatically generate a strip chart and resource planning for each project. From the dashboard you can then manage the projects (portfolio) better (dynamically).
The calendar
We have already developed the mind map for your marketing activities in such a way that you can plan your marketing strategy and tactics for each month per target group per theme. Your dynamic dashboard allows you to see where you are in your planning with one click of a button.