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On the other hand, Together Software decided to place their CTA buttons for their onboarding software at the top right and in the center of the page, below the fold. See below:
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The tool visualizes the areas with the most clicks or cursor movements to show where the most engagement occurs. You'll see areas where most of your visitors click.
If a particular area receives a lot of attention, you may want to reposition the call to action button to that spot.
When you run a heatmap analysis on your site's most popular pages, you'll see where visitors interact the most. You'll understand what improvements to make to your site to reduce bounce rates.
Run A/B tests
from or which elements are drawing the most attention, you'll want to make some adjustments to your pages.
Recordings and heatmaps can help you owner/partner/shareholder email lists your bounce rates. You can A/B test headlines, call-to-action buttons, images, and other page elements.
One thing that always improves conversions is adding videos to your landing pages, especially testimonial videos.
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Zendesk, for example, uses multiple testimonials. Mailchimp uses single testimonials.
With an A/B test, you recreate the same page, changing one thing at a time. Show the same page with alternating images or call-to-action button colors to find out which is best at converting raw traffic into leads.
In addition to A/B testing, you may also want to run multivariate testing, where you test multiple elements to see which one performs best.
This test helps you get to the correct elements, their colors, and their choice of words.
Although there are several general methodologies you can try to reduce your bounce rate:
Segment bounce rate by landing/entry page: Your site's overall bounce rate doesn't give you a true picture of what's wrong. You need specific information about bounce rates on a page-by-page basis.
Use web analytics to determine the top 20 landing pages. Then look at their bounce rates.