Among the dozens of audience targeting options, these are the most important:
It's like a framework you use before you start exploring other targeting options.
Previously, on the Google Display Network, demographics only included age and gender as filters.
Now, it's more detailed: you can filter by parental status, marital status, home ownership, and education level.
Interest segmentation
Interest-based targeting is always a good option for display benin phone number list ads, as it increases the likelihood that your ad will be shown to someone who will take action.
You can target generic interests like "Business Professionals" or get more specific with options including "Banking & Finance."
Audiences within the market
By choosing this type of targeting, you can reach people who are researching and planning purchases in the near future, and this targeting option gives you the opportunity to make sure you're on their path.