It doesn't necessarily have to be what you define as a conversion.
For a bank, the ultimate goal is a loan application, as an intermediate value the user can use a loan calculator in exchange for his phone number or email.
Loading speed
Every second your landing page takes to load (on mobile), there is a 20% drop in conversions.
Loading speed is one of the key factors on a Google Ads landing page, which means you'll lose money (and rankings) due to poor technical performance.
Device Compatibility
Unless you're running a campaign strictly aimed at reaching desktop users, cross-device compatibility is crucial (and you'll have to deal with different browsers anyway).
Every person who clicks on your ads needs to arrive at a fully functional website.
Finalize campaign settings
Before launching a campaign, there are a few final things to consider:
Ad scheduling
Not only does this mean you need to be clear about the start and end dates of your campaigns, but it also includes factors like dayparting or adjusting your bid during peak periods.
Whether you use the complicated tactic of ad scheduling will depend on your business.
Frequency capping
You have the option to set a frequency cap for your campaigns, limiting impressions to a set number, either permanently or within a set time frame.
While you may be tempted to set a frequency of one impression per day, this could backfire as someone may click on your ad, do further research, and then not be able to find it again.
Devices
Device targeting lets you choose whether or not to show your ads to users on certain devices.
Your options include desktop, mobile, and tablet, as well as specifying operating systems, exact device models, or specific networks.
If you're not sure which devices you should target, you can use the Display Advertising tool to see which ones your competitors are targeting.
Your bid determines how much you're paying for actions, which are often clicks on your campaign.
It's important to find a balance between bidding high enough to get featured, but low enough to still make money and not have a click-through rate.
It is also important to choose the right bidding strategy, which will help you optimize specific actions.
Some strategies will allow you to achieve exact bid caps, while bolivia phone number list others will focus on achieving a target return on ad spend or maximizing impressions.
Event organization and follow-up
Before your campaign begins, it is essential to ensure that you have the appropriate tracking measures in place.
These measures include installing the Google tracking pixel on your website so that you can evaluate the success of your campaigns not only in terms of the number of clicks, but also by driving specific actions.
Mass actions
You can set up "bulk actions" or "bulk edits" that act as blanket rules across multiple campaigns, ad groups, or ads.
For example, you can add negative keywords to multiple ad groups at once, or apply scripts to your campaigns that automate common procedures like pausing or starting campaigns.