SEMrush Newsjacking in Game of Thrones

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These must be updated periodically when they become outdated.

Constantly updated statistics
We do not need to include the latest data, but we should at least update it annually.

It is always advisable to indicate the date of our sources.

Tips and tricks
If you aspire to create evergreen content and thus maintain constant traffic to your website or blog, take note of these last tips and advice:

Take care of your keywords
Start planning your content by doing keyword research colombia phone number list to find out which keywords are suitable for your business model and analyze search trends.

This way, you will be able to identify niche terms for your blog and start creating relevant content for those concepts.

Likewise, it will also help you identify secondary concepts that support your content.

Organic research

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Choose timeless themes
This will prevent your text from expiring over time.

Categorize the timeless topic into a category if necessary.

Help Tip
In the case of topics that are subject to a time frame but do not really experience many variations (for example, topics related to trends, subsidies, regulations, scholarships, etc.), a trick is to not include a time indicator in the URL and to make small modifications year after year, updating the date.

Identify the needs of your audience and/or readers
Create content that answers these questions and attracts their clicks.

A great idea is to try to answer FAQs (Frequently Asked Questions) in your texts.

Update your texts, links and images if necessary
Although evergreen posts hardly need any changes to stay current, it is important that you make an effort to keep everything up to date.

That is, change images with timestamps and check links from time to time to make sure they don't give 404 errors.

Likewise, you should be alert to any recent events that contradict the information you provide in the text.Newsjacking is known as an instant marketing tactic capable of exposing your brand under the spotlight of a trend, attracting huge amounts of traffic, increasing social engagement, skyrocketing sales and... disappearing as quickly as the news passes.


At SEMrush we want to know if it is possible to take advantage of and benefit from this newsjacking technique beyond the top of the sales funnel.

So, since 2017, we have been following the Game of Thrones theme and have discovered that it can be fun but also productive if you know how to intelligently manage the wave of the trend and incorporate themes related to the series into a product.