This means marketers and brands must relearn how to win on Facebook and Google, or
Marketing expertise has a shorter shelf life. New digital marketing experts keep popping up, while established experts keep losing their edge.
If you’re a great Facebook expert in 2018, it’s basically irrelevant.
Three Reasons Marketers Should Have Hope
There may be some dysfunctional qualities to the marketing market, but the industry is not doomed to fail. If I thought it was doomed, I wouldn’t have started MarketerHire.
In fact, marketing is seeking a new normal. At MarketerHire, we’re creating the new normal and solving the industry’s problems at the root of the problem. None of the problems I listed above need to exist forever.
Here are my three reasons to be hopeful—related to why marketing has been going through growing pains lately.
People who hire marketers often don’t know much about marketing, especially at startups. This leads to unrealistic expectations — whether it’s founders saying “I can do this myself” or “I can hire a rock star to do all my marketing.”
I tell founders that hiring a marketer is like hiring a plumber to fix the plumbing in your house. It’s a skilled, specialized job that requires a professional. No one is looking for a “rock star” plumber, or a plumber who can do interior design.
No one is looking for a “rock star” plumber, or a plumber who ca numeros de telefono de brasil n do interior design.
Having well-run plumbing isn’t going to instantly increase your house’s value to millions of dollars, just like good marketing alone isn’t going to skyrocket your company. But if you hire an expert, you can eliminate marketing as a variable and focus on everything else — and that’s a gift to any company.
Put it this way, and founders get it.
If someone pressure-tests sellers for expertise, there won’t be a difference in the quality of the sellers.
So at MarketerHire, that’s exactly what we do — we require marketers to have expertise. No marketer is an expert in everything.
While digital marketing channels have changed, marketing fundamentals have not.
When new channels and trends emerge, it doesn’t completely disrupt marketing as we know it. The core principles apply across all channels, online and offline.
The core principles apply across all channels, online and offline.
Know your customers. Meet them where they are, in terms of channels and messaging. Don’t beg them for money – provide them with value. Make data-driven decisions, but don’t ignore your gut. If you want your prospects to take action, include a CTA.
This is the key to direct mail success, and it’s the key to my football blog’s success —