Where do freelance marketers go to promote themselves and their freelance business? There’s always #MarketingTwitter — but LinkedIn might be the smarter platform for self-promotion.
Darien Payton, social media manager at Gorgias, isn’t the only one who’s discovered that LinkedIn has more organic reach than Twitter.
But how do you turn that organic reach into client leads and freelance work?
This is where most freelancers lose out. They treat their LinkedIn profile like a resume — and clients don’t respond to a long list of logos.
They respond to LinkedIn accounts that serve as sales pages and “set you apart from the thousands of others,” Connor Kunz, director of marketing at Home Care Pulse, told MarketerHire.
So how do you build a profile like that? We got some advice from top freelancers and hiring managers.
Our Sources
Christiaan van de Stadt, Talent Acquisition Manager at MarketerHire
Connor Kunz, Marketing Director at Home Care Pulse
Chima Mmeje, SEO Content Writer and Strategist at Zenith Copy
3 Benefits of LinkedIn for Freelancers
LinkedIn currently has 810 million
LinkedIn isn’t the biggest social network—TikTok and Instagram both have over 1 billion monthly active users and more total users—but it has one advantage over those entertainment-focused platforms: It’s primarily professional.
People can indicate that they’re hiring or looking for belarus phone numbers a job—LinkedIn even has profile frames to highlight both of these statuses. (TikTok doesn’t.)
Here are more reasons why it’s a great place to find freelance clients.
1. LinkedIn is like a free trade show.
LinkedIn is a 24/7 social networking event designed to help business people learn, connect, and recruit. You can think of it as a virtual trade show for building your professional network. The best part? Everyone is invited and admission is free.
Freelancers often can’t attend corporate trade shows and other networking events. Once you’ve mastered the secrets of profile optimization, LinkedIn is the perfect alternative.
Once you’ve cracked the code of profile optimization, LinkedIn is the perfect trade show alternative.
2. LinkedIn isn’t over-saturated yet.
LinkedIn may not have as many users as Facebook and Instagram, but that means you have more room to stand out in your feeds, and in the long run, in search engines. Since LinkedIn isn’t as saturated as Facebook or Twitter, competition for high-intent keywords isn’t as intense. Therefore, you don’t have to do a ton of SEO to reach your target audience.
3. LinkedIn is designed for social.
Unlike other social media platforms, on LinkedIn, people are already in business. They browse for work tips and people to connect with — so when you post about your workday or ask for support, you don’t get the cold shoulder as you would on other platforms.