Also, if you haven't already done so, don't forget to take the steps that Google has mentioned in the emails they sent. If you are outside the EEA and the GDPR applies to you, go to your Google Analytics account settings and accept the updated terms of processing. If you are based in the EEA, the updated terms have already been added to your data processing terms. If the GDPR applies to you, you will also need to go to your organization settings and provide contact information for your organization.
Now that you've gone through your data and checked your settings in Google Analytics, you need to update your site's privacy policy, forms, and cookie notice. If your company has a legal department, it's belgium number data good idea to involve them in this process to ensure you're fully compliant.
Under GDPR, a site's privacy policy needs to be written in clear, plain language and answer basic questions like what information is being collected, why it's being collected, how it's being collected, who is collecting it, how it will be used, and if it will be shared with anyone else. If your site is likely to be visited by children, this information needs to be written in a way that the child can understand.
Forms and cookie notices also need to provide this type of information. Cookie consent forms with really vague, generic messages like, “We use cookies to give you a better experience and by using this site, you agree to our policy,” are not GDPR compliant.
GDPR and other types of marketing
The impact of GDPR on marketers isn’t limited to how you use Google Analytics. If you use certain types of marketing in your job, you may need to make some other changes as well.
Privacy policies, forms, and cookie notices
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