In 2020, the market has changed like never before. As Microsoft CEO Satya Nadella explained during an April 2020 earnings call, “We’ve seen two years of digital transformation in two months.”
In our new reality, digital marketing dominates our strategy, and execution means Zoom tactics.
But which ones?
The short answer: It depends. No one online marketing trend is a one-size-fits-all solution. As former Potbelly CMO Brandon Rhoten points out, even social media marketing (the area that made him famous and transcended the “trend” category) isn’t for everyone.
“Your problem may not be that you need to reach a group of people who spend time on social platforms,” he told MarketerHire.
As a marketer, you can’t (and shouldn’t!) do everything, especially if you have a smaller team. You have to think strategically about which trends will grow your audience, build brand awareness, and increase conversions.
Which marketing tactics will you choose, and which ones you’ll ignore.
Below, we’ve rounded up 13 digital marketing trends you might want to consider this year. These trends will continue to evolve as social media platforms change and the pandemic hits the economy — but we think they’re going mainstream.
It’s official: Stories, or content that disappears belgium phone numbers after 24 hours, have become standard status in the social media landscape.
Stories first launched on Snapchat in 2013 and are now nearly ubiquitous. There are Facebook Stories, Instagram Stories, LinkedIn Stories, and even, since November, Twitter Stories — though those are technically called “Fleets.”
Source: Instagram on Facebook
Marketing teams can make the most of Stories by:
Posting organic Stories on brand accounts
Buying social ads that appear between other users’ organic Stories
Buying placements in influencers’ organic Stories — which has become a staple of influencer marketing on Instagram
However, brands can only make a splash on Stories if they post quality content.
“Just because Stories have a short lifespan doesn’t mean the value should be compromised,” Brianne Fleming, host of the podcast Making the Brand, told MarketerHire. “Always create content with a purpose. Use Stories to entertain, educate, inspire or engage people, regardless of the platform.”
Digital marketers who aren’t good at storytelling risk being left behind on social media. Mark Zuckerberg said that even on Facebook, which is known for its news feed, Stories could soon become the most common form of social sharing.