Product recommendation quizzes allow

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anikaakhi
Posts: 111
Joined: Mon Dec 23, 2024 3:41 am

Product recommendation quizzes allow

Post by anikaakhi »

Quiz Overview: This weight-loss app uses a three-step quiz to simultaneously assess and market to customers. Throughout, it highlights Noom’s customer success numbers, like “We’ve helped 1,534,282 people lose weight.”

Wonderful: While users can pay just $0.50 to take a trial diet course, Noom offers people to pay full price: “We’re spending $18.37 to reimburse our Noom employees for the trial, but choose an amount that’s comfortable for you.”

What Sellers Get: Physical trait data—age, weight, height—and health habits.

What Users Get: A personalized two-month diet plan that takes into account your current enrollment. But you only have 15 minutes to claim it.

How the quiz is distributed: Like many other e-commerce quizzes I’ve come across, the homepage directs visitors (literally — with a bouncing arrow) to the “assessment.”

Source: Noom

Hubble.

Quiz Overview: This DTC contacts brand offers web visitors a five-question quiz about contacts.

Nice move: To incentivize users to take the quiz, Hubble offers anyone who completes the quiz a box of Hubble contact lenses worth $1 or a 40% discount on a brand of their choice. You can see how an offer like this would get attention on social media (and it does).

Seller’s take: Assuming they can convert quiz takers into repeat customers at a higher rate, Hubble is likely to make money. The data collected from the quiz allows for more targeted content marketing and potentially higher LTV.

What users get: A box of contacts at a steep discount.

How the quiz is distributed: It’s prominently featured in the homepage banner.

Source: Hubble
Your Skin.
Quiz Overview: The shortest product recommendation quiz I’ve ever seen, Y-OUR Skin’s quiz asks for an email address after four quick questions.

Nice Design: The value proposition and reviews at the bottom of the landing page might help them close the deal (for those interested and willing to scroll down).

What Sellers Get: Actionable skin data that can be used for email marketing and product research. And, conversion rates might increase.

What Users Get: With just a few seconds of their time and an email, users get a customized skin report, product recommendations, and free shipping on any order.

How the Quiz Is Distributed: Via a homepage banner.

Source: Y-OUR Skin
Native.
Quiz Overview: Native’s easy scent quiz turns preferences into deodorant recommendations so personalized your name will be printed on the tube.

Nice: It feels more like a BuzzFeed quiz than a market survey.

The first question sets a great tone: “Your life has been made into a feature film. Which chapter can you find it in?” ”

What sellers get: This quiz takes the time to explore the user’s personality, which means Native gains brand affinity and a better understanding of its customer base (smell?).

What users get: Personalized deodorant.

How the quiz was distributed: While searchable, it wasn’t listed on the homepage. Our best guess? A landing page for paid traffic.

Source: Native
Which e-commerce industries could benefit most from product recommendation quizzes?
As you can see from these examples, this is a popular practice for beauty brands (like IPSY, Y-OUR Skin, and Fenty) because they sell a large number of SKUs and one-size-fits-all products are rare.

Health and food industries (which play on diet- and exercise-based metrics) can also benefit from a well-curated quiz. Trade Coffee, Noom, and even Sundays for Dogs fall into this category.

How to start your own e-commerce product recommendation quiz
If you could ask your customers anything, what would you ask?

Think about conversations on social media, your inbound support tickets brazil phone numbers , and feedback from customers. What information can help you help your audience — and save your support team time?

you to ask users a series of questions in a scalable, conversational way—sometimes through a spokesperson, like Dr. Tory in the “Sundays for Dogs” example.

Here are a few questions to help you build your first ecommerce quiz:
What questions do your customers ask most often?
What are the biggest challenges your customers face?
What information about your customers would be most helpful to your marketing campaign team?
How can you help your customers achieve their goals?
How can you use a similar branded quiz as a template?
How can you use a quiz to re-engage an old email list? A frustrating CRM funnel?

Product recommendation quizzes are personalization wizards
Ecommerce is transactional by default. Product recommendation quizzes are your opportunity to personalize.

Product recommendation quizzes pave a smooth path to purchase, where shoppers see the products that best suit their needs and can add items to their cart with a single click.
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