Grocery and CPG shoppers leverage ratings and reviews to make informed purchase decisions, wherever they shop.
90% of online grocery shoppers read ratings and reviews at least occasionally. And 81% of in-store grocery shoppers are at least somewhat interested in being able to access this content.
Make it a priority to collect a high volume of reviews across all of your grocery and CPG products.
And then once collected, be sure to prominently display this content where both online and in-store shoppers can find it. Of course, this means showcasing reviews on your greece phone number list website and mobile app. But in addition, look for opportunities to enhance in-store signage, packaging, and other marketing initiatives with star ratings and review content.
Reviews are Especially Important for Unknown Grocery and CPG Products
Most consumers don’t consult reviews for grocery and CPG items they habitually purchase – such as diapers or cereal. However, most consumers are open to trying new grocery brands and products. And the availability of reviews can positively impact whether or not they follow through with a purchase.
83% of consumers are more likely to purchase an unknown grocery or CPG item online if there are reviews for it. And 58% of consumers say this is the case when they’re shopping in-store.
While it’s important to generate reviews across your entire catalog, be sure to focus on those new or recently released brands and products. Product sampling is a great way to quickly generate a high volume of reviews prior to launching a new product – or for lesser known brands and products in need of additional review coverage.
Grocery Brands and Retailers Must Consistently Measure and Optimize Accordingly
Clearly, reviews are an important resource for both online and in-store grocery and CPG shoppers. If you’re looking to grow market share, you’ve got to make it a priority to collect and display more of this content so consumers can find it, wherever they shop.