Proximity to the public Solid brands are those capable of being close to their public, with a relationship full of interactions, positive feelings and also satisfaction. Good brand experience work is capable of promoting all of this in a strategic way, generating a positive perception and increasingly pleasant experiences. Whether in a physical purchase Whether in a physical purchase or an online service, if the brand knows how to develop an outstanding experience, in the end it will be getting closer to its consumer.
The main factor in enabling this more positive relationship are belgium whatsapp data precisely the brand experience actions. How does the concept work in practice?Big brands have applied brand experience in their operations so effectively that it is not always possible to identify the strategies behind each action and detail. This is what makes these This is what makes these brands so relevant and gives them so much recognition within their markets.
To analyze concrete examples of brand experience application, it is essential to divide them into two categories: physical and digital. In physical terms, we have already talked about sensory experiences, which are the most traditional and applied in retail, but a very valuable example are the events that brands organize. An interesting success story is two years in Rio de Janeiro, but which has already been hosted by other cities around the world.