This method helps to obtain a visual assessment - the results are formulated in the form of a matrix, which is easy to read. The data is structured and ordered, which makes it easier to perceive. SWOT analysis has other advantages:
Universality. The method works equally well for enterprises of various sizes and can be applied at the local, regional or global level.
Simplicity of information presentation. The user does not need to delve into complex calculations and read long marketing studies.
Data structure that helps you quickly examine the results of your analysis.
This method is flexible. It can be used for short-, medium- and georgia mobile database long-term planning. It can be used in combination with other methods.
Disadvantages include:
the impossibility of taking data into account in dynamics, that is, all results will be recorded at a specific point in time;
lack of quantitative assessment, which is why the method is often perceived by users as subjective;
dependence of the analysis results on the completeness and reliability of the initial information.
At the same time, despite the lack of quantitative indicators, analysts have to process large volumes of information, which can lead to technical errors.
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What types of SWOT analysis are there?
Depending on the goals and specifics of the SWOT analysis, it can be quantitative, qualitative or correlational. The results may also vary.