Geographical barriers

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Often, the sales team is not concentrated in one city or region. In the digital transformation scenario , working from home is becoming more and more common.

However, gathering all employees in one place can be very expensive... Therefore, if you want to offer the same training to the entire team, you should think about courses, webinars and online materials.

But cultural differences must also be taken into account . Representatives may be spread across different regions of the country or even different countries, which have different habits, behaviors, languages ​​and time zones.

Therefore, consider geographic and cultural elements when planning sales training.

Instructor Alignment
Trainers from outside the company may provide interesting insights into the market, but they are unaware of the reality of the business and its sales area.

Therefore, some training becomes ineffective, because salespeople cannot apply the learning in their daily lives.

Therefore, look for professionals who are aligned with your company's mission and values. It is also interesting that they already have experience with the business's niche and audience and that they know the company and its main difficulties.

What skills are essential for every salesperson?
Finally, let's now analyze what are the main skills that a salesperson needs to develop to be successful in his or her field.

The sales training you create can be targeted at them! To analyze what they are, we use the concept of CHA (Knowledge, Skills and Attitudes), which summarizes the set of human competencies.

So, let's look at what skills are needed for successful salespeople:

Knowledge
Knowledge is power . It is the theoretical repertoire that each salesperson brings to their work.

In sales, it is important to have the following knowledge:

business knowledge;
customer knowledge;
market knowledge;
knowledge of sales methods.
Skills
Skill is knowing how to do it . It is when knowledge is transformed into daily practice.

For a successful salesperson, these are the key skills:

negotiate;
plan;
set priorities;
organize the routine;
hear;
communicate.
Attitudes
Attitude is wanting to do things . It is behavior that mobilizes people to apply their knowledge and skills.

The main attitudes of a good salesperson are:

focus on results;
have empathy;
take initiative;
be optimistic;
have persistence;
have humility to always learn.
Well, now you know the importance and how to bahamas phone number list create effective sales training for your business. It's time to leave behind those sales techniques that only want to push a product with an empty speech.

Every salesperson needs to understand how to deliver value to their customers and develop skills that help in this process.

Therefore, your company's sales training must be well planned to stimulate the skills and behaviors that will qualify the work of salespeople.

You will see the results in the growth of each employee and in the company's sales metrics.

Now, take the time to also read about how to structure, hire, and scale your business' sales force. Download our ebook on how to build and manage a sales team now !