Early user research can reveal ideal channels for acquisition. It can inform the types of creatives and offers that will motivate installs. You can then allocate marketing spend accordingly.
When launching a new app, it’s impossible to accurately predict performance and costs without doing research. However, combining competitor benchmarking with early user feedback helps estimate cost per install and conversion rates. This way, the budget is aligned with the company’s goals.
Continuous research tracks results, allowing you to quickly reallocate your budget to the most profitable campaigns.
Difficulties in skipping the discovery phase
About 20% of startups fail within the first year. Without a greece virtual number discovery phase, projects are more likely to experience:
Delays due to changes in scope.
Misunderstandings.
Need for additional development time.
Skipping the all-important discovery phase can be a recipe for disaster. The discovery phase poses several challenges:
Targeting the wrong audience
Imagine you’ve dived into developing an app and realised you’ve chosen the wrong audience. The discovery phase helps you identify and understand your ideal users, ensuring your message resonates with the right audience.
Weak messages