3. Increase local visibility with local SEO
Local SEO is a powerful way for small businesses to stand out in their communities, especially for businesses with a physical presence, such as restaurants, retail stores, and local services.
Google Business Profile Optimization
One of the most important steps is to claim and optimize your Google Business Profile . This profile helps your business appear in Google local search results and on Google Maps. Fill out all sections, upload high-quality photos, and keep your hours, location, and contact information up to date.
As Andrea Abbondanza, founder of digital marketing agency SEO For greece whatsapp number Restaurants , advises , look beyond Google and make sure your business is listed on local directories like Yelp, TripAdvisor, and other relevant platforms. Listings with consistent information across multiple platforms increase your credibility and improve your visibility in local searches. Plus, reviews on these platforms can improve your reputation and encourage new customers to visit your business.
"For restaurants in particular, local visibility is crucial. Make sure your Google Business Profile has up-to-date hours, recent photos, and responds to reviews. Showing your business's personality through this profile can help you stand out in local searches," Andrea Abbondanza, Restaurant SEO.
4. Quick wins with link building
Backlinks from reputable websites can significantly boost your SEO by improving your site's authority. But for small businesses, building links can be quite a challenge. Here are some quick strategies:
Using platforms like Featured and Qwoted for link building
Maurizio Petrone, founder of link building service HARO PressHERO , suggests using platforms that connect companies with journalists looking for expert opinions. By responding to relevant requests, you can get backlinks from high-authority websites without a big budget. This can be especially effective for small businesses looking to raise brand awareness and improve their search rankings.