What is local SEO?

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In short, local SEO is a set of search engine optimization strategies that seek to improve a brand's positioning when users search for solutions within a specific location or want to find the most relevant option around.

This type of optimization does not focus so much on the company's website, but on its Google My Business page , which we will learn about in depth in this article.

Local SEO is designed for searches that contain a geographic component — this is the difference from regular SEO.

The location of the user searching for local businesses or indicating a specific region in the terms or keywords , such as “downtown Guadalajara” or “in Jalisco,” triggers the local search algorithm and modifies the way in which Google displays its results.

This type of search offers a precise look. Google's intention is to offer a better user experience during their interaction, which is why it dedicates all its efforts to guarantee better results with the greatest possible agility .

So when a person searches for a restaurant or a movie theater on Google, the SERP understands that this person is likely in need of options close to where they are.

What does this tell us? Well, the user's location becomes a relevant factor for filtering and classifying the results, as it allows the user to quickly find the option they need in the top positions .

With the rise of mobile searches , the geographic namibia phone number list component has become super important for Google.

Ultimately, smartphones are with us everywhere, and users therefore demand that search engines have intelligence capable of offering relevant answers based on their location in real time.

This way, if you are, for example, at a conference in Germany and you search for “exchange office”, Google will offer you results in the city or town where you are. You don’t need to specify that you need exchange offices in Berlin, because Google knows you are there .

So, to increase the chances of your business appearing in those searches, local SEO must show Google that you are optimized for the regions where those users are, and tell Google that you are a business that has relevance in those places.

Later on, you will have a much better understanding of what Google considers most important to do and improve your ranking in that type of search.