Guide to the purchasing process: how to manage its stages and stimulate conversions in the online environment

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Consumer behavior has evolved greatly in recent decades and the ease of access to information has played a key role in this transformation.

In the past, the sales process was simpler, the product was the focus of attention, and untargeted advertising was enough to persuade consumers to buy.

Now, however, potential customers go through a more complex purchasing process until they decide to buy a product or hire a service.

If people used to decide to buy something after seeing an advertisement on television, today 90% of them read reviews on the Internet before going to a store. Given this change in behaviour, it is essential to have a good overview of the purchasing process .

After all, this can make all the difference when pakistan phone number list it comes to attracting and converting more and more potential customers .

That is why we wrote this post, to show you the process that a person goes through to make a purchase decision , how it works and what its main stages are.

Keep reading!

What is the purchasing process and how does it work?
The purchasing process is the journey that the customer takes to buy a product or hire a service. It can be compared to a trip where the customer passes through several points until reaching the destination.

At each stage, the lead can either increase their liking for the company or simply decide to walk away. What exactly can influence this problem?