Being geo-localized or geo-blocked also offers the ability to tailor your strategy to each location, allowing you to be more competitive worldwide. A market may be saturated with a few dominant forces at the top of the search rankings, so localizing somewhere else could end up producing better results with higher rankings than in larger markets, while ranking lower in the results and tables.
Now, you'll find different apps in every country, with different efforts at branding and keyword optimization to try and win over specific national audiences. The rankings for the best casino apps , for example, will be very different from those found across the sea in the UK. Bonuses are offered in Euros, many cater to the preference of getting both a deposit match and free spins, and some have even opted for a classic emerald green aesthetic.
With so many potential customers who can frivolously move from one greek phone numbers platform to another, each one has to try to stand out with the best possible offer. It’s the main selling point you’ll see in almost every form of marketing produced by an iGaming brand. This is because around 45% of casino players choose a platform based on its offerings, meaning SEO efforts should focus on promoting bonuses and incentives for new users.
In 2025, success in the iGaming industry will be measured more on a market-by-market basis. A company will need to localize and optimize everything from its mobile app and offering to keywords based on each country it intends to operate in. As iGaming continues to grow, the degree of localized competition will only increase.
Felix Rose-Collins
Felix Rose-Collins
Ranktracker's CEO/CMO & Co-founder
Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.