Just as it has been found to be a key part of M&E SEO success , mobile optimization remains a huge element in iGaming. Being an internet-based sector of the entertainment industry, having a sleek, optimized, engaging, mobile-friendly mobile app or website should be a given. This is especially because they also help increase engagement, become quick options that build brand trust, and give access to key data to act upon.
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Mobile optimization is essential not only to reach those on the go, but also anyone who simply wants a convenient way to engage in gambling and betting. In 2020, some figures pointed to over 70 percent of iGaming turnover coming from remote devices. At least for the sportsbook section of iGaming, having a fast app is essential to the experience when live and in-play betting options are available and desirable.
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