What makes a brand trustworthy?

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Strong brands strive to achieve corporate visions and missions beyond sales goals. Similarly, founders, leaders, and employees should share a set of common values ​​and beliefs that align with this vision and mission. Brands can be recognized by their identity, which not only helps to spread their reach and awareness, but also to build and strengthen trust.

When consumers begin to perceive a brand with hong kong phone number data clear unchanging values ​​and everything around what the brand means to the company, they shift their purchases from pure need to a contemporary perception of corporate identity, which helps create a social identity of a trusted brand.

What is a brand vision?
A vision or mission is the purpose and reason for a brand’s existence. The most successful brands in the world build much more than just commercial potential. A brand should contribute to social good, have a deeper meaning, a forward-looking vision and a social impact. An ideal vision should speak to the positive social and environmental impact of the brand.

What are brand values?
Brand values ​​are the core beliefs that can guide action and inspire customer loyalty. In addition to its commercial purpose, a brand should also build its own integrity, quality, trust, and respect. Brand value can be shared through brand identity, which includes, in addition to the logo, corporate colors, shapes, fonts, emblems, trademarks, or slogans associated with the brand.