Discover broader topics that interest your buyer persona

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The links that appear in the Google Discover feed are chosen based on user interests.

They are grouped into broad keywords, which represent general topics, such as:

hobbies (camping, games, recipes, etc.);
sports (women's soccer, Colombian team, etc.);
entertainment (Game of Thrones, Lady Gaga, etc.);
business ( digital marketing , accounting, etc.);
brands (Apple, Fallabella, etc.).
Users' interests are unlikely to be represented by long tail keywords .

So, try to understand what are the general interests of users (and the respective keywords) that match the topics related to your company and your market. It is about them that you should talk about in your blog.


Develop a topic cluster strategy
A topic cluster strategy consists of defining a mexico mobile database comprehensive topic to address the "pillar" content and producing "satellite" content that directs links to it and strengthens the authority of the main publication.

When optimizing for Google Discover, the intent is to strengthen your site for one or more general topics. As mentioned, you need to define what general topics your business can address.

Then, plan a satellite post on specific topics within the orbit of the main topic. In this way, you strengthen the content of the pillar of this strategy and become an authority on a topic of interest.

If you're a reference for a user's interest, your content is more likely to appear in Google Discover.

Learn how to create a Topic Clusters plan with our free template.