Patagonia: Saving our home planet

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Outdoor company Patagonia was named the most respected brand in the US. Everything they do goes back to their mission: “We are in the business to save our home planet.” That extends to their digital channels and social media presence. As Lauren Henshaw, Digital Community and Impact Manager of Patagonia Europe, put it, “We are always asking ourselves: How do we use digital channels in ways that are mission and value-aligned?” For the brand, that includes taking a stand against legislation that harms the Earth and preventing over-consumption.

An Instagram Reel from Patagonia about activist and cancer survivor Nalleli Cobo, and her story experiencing environmental injustice

During Sprout’s webinar, How Patagonia Leads from a Foundation of thailand mobile database Authenticity and Community, Henshaw explained, “In Patagonia’s community, we are trying to connect people to conscious consumption, activism, and outdoor adventures and sports. Our focus isn’t on ROI. We’re more concerned with the long-term success of something that is immeasurable: Our reputation, credibility and mission to save the home planet.”

An Instagram Reel that explains Patagonia's approach to Black Friday, and how it's part of their year-long effort to protect the environment

Apply it: With a mission as politically and socially stapled as Patagonia’s, speaking out about environmental justice isn’t an afterthought or greenwashing. Patagonia has a proven track record of grassroots environmental efforts, generous donations, education around public lands and enabling community members to take action.