Thus, they often miss the opportunity to address key elements that could captivate the target audience and establish a difference between the politician and his opponents, missing out on a golden opportunity to stand out and win the elections .
So, to properly plan your political campaign, you need to understand the demands of your audience.
Before you define your proposals and start to publicize them, consider what the population’s desires, wishes and needs are. Listen to what people have to say and take it into consideration, as this is the only way you will win the citizens’ trust and, of course, their votes!
In this type of research, it is interesting to discover the following:
The positive and negative points of the current government.
Current government actions that should be ghana mobile database maintained or eliminated.
Topics that candidates should avoid addressing in their campaigns.
The view that the public already has in relation to the candidate.
To carry out this work, you can rely on a team of volunteers, or even hire an agency specialized in the subject.
It is also important to get in touch with leaders in the region, such as union members, businesspeople and community leaders, in order to find out what the latest developments are in their areas of activity.
The main objective of this contact is to verify the demands of relevant groups of the population and to dialogue with their leaders, with the aim of finding solutions and proposing projects to improve the situations of different categories of society.
Another idea is to identify the most recent demonstrations, protests and strikes held in the region, paying greater attention to those with a larger number of participants and more solidified actions.
After this screening, it is necessary to understand what the demands of these groups are and think of ways to meet their demands. Then, it is possible to seek out the representatives and talk to them, seeking joint solutions to their problems.
Third step: define proposals, relevant themes and the image you want to convey
As we mentioned in our e-book with a step-by-step guide to an electoral campaign , it is necessary to define, first of all, what the candidate's proposals will be, the relevant topics that will be addressed, as well as the image that he or she wants to project! Without this, it is impossible to develop a good political campaign plan.