We present 10 tips to boost your electoral marketing and ensure that you achieve your goal: getting the votes you need to win!
Good publicity campaigns are essential for a successful campaign . Unlike political marketing, which aims to create and maintain a good general image of the candidate who has already been elected, electoral marketing has a much clearer and more objective purpose: for the politician to win the election .
In the case of political marketing, then, we have strategies that can aim at different objectives, such as preparing the parliamentarian for the next election or strengthening his image among the population to gain their support at crucial moments. Thus, it is a set of long-term actions.
Electoral marketing, on the other hand, is much more focused new zealand mobile database on a specific objective and has a shorter duration. In other words, it is a set of short-term actions. Therefore, the techniques must be very well thought out and developed so that they can produce positive effects quickly and efficiently.
With that in mind, in this post we bring you 10 tips to boost your electoral marketing and ensure that you achieve your biggest goal: getting all the votes needed to win! Check it out:
1. Identify the reality of your region of operation
One of the biggest mistakes that can lead a candidate to lose an election is to base their proposals and, consequently, their electoral marketing, on “guesswork”. In other words, the politician and his team think they already know what the population wants and base their proposals on that.
Thus, they often miss the opportunity to address key elements that could captivate the target audience and establish a difference between the politician and his opponents, missing out on a golden opportunity to stand out and win the elections .