Growing your blog traffic isn't the easiest task in the world. Just when you think you've got the hang of it, you can suddenly take another step back.
Carlos Bravo11
It's frustrating, isn't it? You've been struggling with your blog for months or even years to attract 2 or 3 more readers and despite all your efforts you're not progressing as fast as you'd like. It's worse. Instead of taking a step forward, you feel like you're going backwards.
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What are the possible reasons for a drop in blog traffic?
When you start your blog, you can go crazy when you see that the number of visitors, instead of increasing, is now decreasing again. Is all the work you have done for nothing? No, that is not the case either. You have to understand the waves of growth of a blog in order to identify the reasons and be able to act accordingly.
Google SEO Penalty : Google is making a lot of updates to its search engine lately. The zoo animals Panda, Penguin and Hummingbird are taking a toll on search results and penalizing those sites that, japanese phone number format according to the latest changes, no longer meet the algorithm's requirements. Even if you have survived the first phase, there are still important updates that can still affect you.
Low content quality : If a blogger dramatically increases the frequency of posting, he or she runs the risk of having a negative impact on the quality of the content. Readers are unforgiving and if you have a bad streak with 3 or 4 posts in a row that are simply “weak” you may lose a large number of readers without even realizing it. One indicator can be the number of unsubscribes from your subscription list, so if these accumulate you must make an extra effort to return to the previous level of quality.
Extraordinary traffic spikes that don't repeat themselves : Many bloggers don't take into account the effect that a popular post can have on their traffic statistics. Since you don't have a viral article every 2 days, it takes time for spikes to occur, so the comparison between 2 months gives you an erroneous image of traffic decline. To get a more accurate picture of what happened, you have to look at the evolution by traffic source. Spikes are not relevant to the growth of a blog. In the short term, they bring excitement, but in the long term, almost nothing.
Normal adjustment in the growth of your blog : a blog usually grows in waves. After a growth phase it is not unusual to see an adjustment in the form of a drop in traffic. Especially if we analyze search engine visits, which can make up the majority of visits, this effect usually occurs. After a very strong growth phase with this blog, I am now going through an adjustment cycle.