Maybe no one knows that all you dream about is a pair of mahabis slippers. Does this mean you shouldn't get them? Absolutely not. What you see in this message is a clever discount offer that allows you to treat yourself to an extended vacation feeling by using one of their products. They also jokingly called their event "Unboxing Day," a reference to Boxing Day, the day the message was sent.
So why is it so good? I really like the idea switzerland whatsapp data behind this event. You don't typically receive recipient-focused holiday communications. Instead, most of them will help you buy gifts for others. If you are a fan of the brand and have been waiting to purchase a pair of their slippers, this piece of information is sure to catch your attention. After Christmas is over, chances are ) you're short of money and could use a discount code, and ) you haven't received the gift you really hoped for.
In this holiday newsletter, Mahabis bets that’s the case for you. I think this is a solid strategy. Lessons from other e-commerce businesses: When preparing for holiday campaigns, consider shifting the focus to the recipients (rather than their family and friends!) and thinking about what they need or want this holiday season. Maybe they want to look good at Christmas dinner? Maybe they're having a party and want to make sure it's a blast? Or maybe they just want to treat themselves to something nice? Come on, get creative and try new things! Giving and Getting There's something special about holiday gifts.