Are you thinking about creating or increasing your digital marketing team , but you don't know which paths to follow? We can assure you of one thing: regardless of the stage you are at today, we have been in your shoes.
Like any company, Rock Content didn't start out big. There were 3 of us, and today we're over 300 and we're still growing. Believe us: we understand how difficult it is to structure and scale a team.
That's why we're going to help you understand the stages of a aruba email list 38244 contact leads digital marketing team, and the challenges and characteristics of the professionals at each stage.
Initial team: up to 5 digital marketing employees
Challenges:
The main challenge for a digital marketing startup team is to test and succeed with its first online acquisition channel. At that point, the team is still establishing itself, defining key goals and metrics, choosing where and how to invest.
If the chosen channel is a blog, for example, the biggest challenge for that team will be to make the blog a scalable success that converts traffic into customers.
Profile of the professional sought:
Typically, this team starts with one versatile, “do-it-all” professional and moves up laterally to core digital marketing responsibilities.
Since the team does not yet have such clear and divided roles, it is important that the first people are very proactive, capable of learning quickly, getting their hands dirty and managing to solve problems quickly.
An interesting tip for teams of up to 5 people is to specialize for the moment in the purchasing journey.
A day in the life of a professional:
On a startup team it's extremely common for a corporate blog analyst, for example, to do social media calls, occasional email marketing campaigns, and even create ebooks/landing pages.