Due to the fact that teasers cannot be classified

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So, let's look into the legal subtleties of teaser advertising campaigns. As described in the legislation, advertising is information material that can be distributed in any possible way, using any means and in any possible source for providing advertising. In accordance with the legislation, advertising materials can be addressed to an indefinite number of people in order to increase attention to the advertised object, including to support or create a certain level of demand and interest in it. In addition, it is worth noting that all advertising materials for sites are required to be posted using the state language The object of advertising in the law means a product or service that belongs to the advertiser for the purpose of distribution and attracting demand.

In general, in order for advertising to be recognized lebanon cell phone number list as such, it must be associated with a specific product or service, i.e. the object of advertising. That is why teaser advertising has some problems with this point, since the text of the teaser does not contain information about the product or service itself, but only creates intrigue and a moment of anticipation of the origin of something new and unknown. Thus, a teaser cannot be called an advertisement, since it does not contain an advertised object.

As advertising material, restrictions arise for them related to the methods of placement and distribution. For example, placing teasers on outdoor structures is considered illegal, since only advertising materials are allowed on them. Meanwhile, regulatory authorities rarely have contradictions regarding this type of advertising, and often a teaser is recognized as such, but at this point the following law is violated: it is prohibited to publish advertising that does not contain or is completely missing most of the information about the object, about possible methods of acquisition and operating conditions.