When someone is consuming this type of content, he needs to click or hover over some parts, so the information is revealed.
This type of content is appealing and allows the user to participate, which makes it highly engaging and shareable.
The reason is interactivity brings content to life, communicating even complex information in an engaging — and sometimes fun — way.
4. eBooks
eBooks are a traditional format of content that aims to give rich information about a topic. They are longer than blog posts and go more in-depth to help the user learn how to solve a problem.
eBooks have images and beautiful formatting, and that makes them more appealing than blog posts, for example. One benefit of them is the possibility to obtain more leads, which means more opportunities for sales.
Now imagine a superior type of eBook—an interactive one. It may contain interactive elements such as sliding effects, images that reveal some piece of information as the user clicks or taps, and even some questions that personalize the content as the user interacts.
5. Videos
Yes, videos can be interactive too, and this type of content has a great potential for engagement and sharing. The reason is that the user becomes more than just a viewer: he is allowed to participate and even change the course of the story.
A great example of an interactive video is called “Honda — The Other Side.” There are actually two versions of the video, and you can switch them just by pressing R on your keyboard, so you can watch the life of the driver in two scenarios: day and night.
By day he is an ordinary man that picks up the kids at school, and at night he is an undercover agent that works on a mission. Videos like that have a high potential for sharing and, of course, are highly engaging.
What are the Benefits of Interactive Media?
Since interactive content is more appealing, it’s more likely to be shared, and that is great for your marketing strategy. A consequence of that is more brand exposure and loyalty.
Besides that, interactive content keeps the user engaged on your website france cell phone number list longer, which increases session duration and page views, and reduces bounce rate, which makes it great for SEO.
Another benefit can be seen in the buyer’s journey. Interactive content can make the buyer move quickly through the journey, so purchasing decisions take less time.
Wrap Up
Now you know several interactive content examples and their benefits. But there is still a question that needs to be answered: how can you create interactive content?
Well, it does not have to be difficult, since there are tools that make the hardest part of the work.
With Ion Interactive, for example, it is possible to make quizzes, calculators, infographics, and more, with no need to understand programming.
The quick-start templates help you to build appealing and efficient interactive content, so you can easily implement interactive experiences in your digital marketing strategy.