Sales culture: know where to start

[muskanislam25]

To begin, I propose a challenge: imagine a set of 4 words that define your company and your team. Now, try to think of the main objective that your company wants to achieve. Finally, try to create a vision of your company in 1, 2 and 3 years.

It achieved?

Well, if so, you are one step closer to creating a sales culture within your sales process. If you haven’t managed to do so, that’s okay too, because we are here to change that!

However, what are all these features for?

Let's say that sales culture is your company's identity , its essence that emanates from your team, its actions and how it behaves in everyday life and with customers.

In other words, everything that makes people inside and outside your business identify with it and be engaged in making it grow is part of the sales culture !

So, let’s learn more about this fundamental practice for the market?

Basically, sales culture is the set of values ​​and actions that represent your sales team.

So, the main idea here is that your team can be summarized in a few words, that is, in virtues that it possesses.

Additionally, in order to create a strong identity Canada telegram data for your company , you can also formulate an overall team mission, like an objective!

This makes it possible to get an idea of ​​what your team's day-to-day work is like, aligning them with the same ideas and engaging the team around a common vision .

And an engaged team, you know, is motivated to grow along with the company and therefore helps salespeople to achieve the same results. This keeps the task of achieving goals easier, more enjoyable and consistent , which is ideal for any company that wants to sell more !

In this sense, let's see how this idea of ​​sales culture works in practice ?



Examples of sales cultures


Let's put two companies face to face and compare their hypothetical realities:

Company 1 is a large national company and its main mission is to become the largest in the country within 5 years. Obviously, its entire team needs to be well aligned to create a routine of continuous improvement to get there.

Meanwhile, we have company 2, which is already considered the largest in the country and, as a result, its mission is to not lose that position in 5 years. So, it also needs to measure efforts to achieve this.

To achieve its objectives, which are very clear and prioritized, company 1 creates an environment conducive to the development, training and motivation of the team , which ends up leveraging the corporation's results month after month.

Company 2, on the other hand, maintains a very similar facade, preaching values, but making customers and employees angry every day. Until people realize that the same thing doesn't happen at company 1.

Well, you can already predict the end of this story , can't you?

In our article “Human Experience: connecting your brand with people” we showed the importance of creating a culture designed to engage your customers and attract people through your company’s values. Today’s market demands this; people don’t consume just for the sake of it, and this is more than clear.

But to create this connection with the brand, it is not enough to just put a few words in the description and that's it. Your team needs to be part of this , since they are the key part and the front line of your business.

Therefore, it is important to have not only a sales culture, but a strong sales culture that is well supported by the organization as a whole !



How to Create a Sales Culture


Of course, when we talked about the Sales Plan in the first article of the year , the objectives you set there are just the goals that, together, form the general , macro mission of your company. So, before you start this practice, you need to define it!