How to Create an Effective Digital Marketing Funnel

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Even though it’s so crucial to the success of your Digital Marketing strategy, not everyone knows what needs to be done to create a funnel for your business.

The first step is simple: create a goal for your actions — it may be to sell more or increase the Return On Investment (ROI) of your business. In short, a goal to be achieved.

Then you need to structure the funnel, defining the steps that are part of the sales cycle.

By creating a visual image of the stages, it’s easier to know precisely what is the best model for your business.

With your funnel established, it’s time to understand what you need to bahrain cell phone number list do to generate the expected traffic in each stage.

In this way, your target audience will be impacted by material that is aligned with their level of knowledge.

What is the best type of content for each stage of the funnel
Understanding how the Digital Marketing funnel works will ensure that your actions are more accurate, making better use of your company’s available resources and impacting users who may become consumers of your brand.

That’s why we separated the best type of content for each stage. Check it out!

Exposure
No matter which Digital Marketing funnel is established for your business, it should start with the exposure step.

After all, nothing will work if the consumer doesn’t know your company. What better way to do this than by advertising and promoting your brand on the right platforms?

On average, there are about 75,000 searches per second on Google. In other words, you need to be present and, more importantly, be seen within this channel.

Therefore, the idea is to start your Content Marketing strategy by strengthening your presence with Search Engine Optimization (SEO) techniques or even paid advertisements in search engines.

The important thing is that the user enters a specific keyword, and your page appears among the main results.

At this stage, the goal is to produce content that captures the attention of users, such as educational videos and infographics. Now it’s time to attract as much traffic as possible.

On your blog, focus on those materials directed to people who don’t know your company or the fact that you can offer the solution to some of their problems.

The formula for this step is simple: to increase exposure, the company should work with subjects that attract a high number of people and are related to her.

To do it, they can do research focusing on a head-tail keyword, with thousands of searches per month.

Discovery
In this next step, it is ideal for focusing on producing content that encourages users to take an interest in your brand.

After all, as much as the previous stage means that they already know your company, it is necessary to make them stay on your page to discover your products, services, and solutions.

There is no point in taking a user to your website if they have no interest in your brand. This will only serve to increase the bounce rate of your site, which can even harm the stage of exposure.

The main goal of this stage is to turn the visitor into a lead.

And now the first challenge arises: to offer some material or content that encourages the user to leave contact information, for example.

The most suitable suggestion for this stage is to deliver rich and educational content that presents a problem and offers a solution.