The best strategy to get you a conversion is the one we have already mentioned in the list of 4 phases: obtaining the user's personal data in exchange for a resource that they can use for free , such as a guide, an e-book, or anything else that they can get for free by leaving you their data. Content of this type, if written in an effective and interesting way , is in fact defined as "Lead Magnet" , or "Magnets for contacts" .
Closing Strategies
At this point, the so-called “Email Marketing” comes latvia cell phone number list into play , which can also be translated into a newsletter to be sent to the contact with the aim of transforming him into a customer . This, of course, only in the case in which he has agreed to leave you his data of his own free will , thus demonstrating that he has trust in you.
This is why, on your part, it is essential that you do not betray this trust, paying close attention to the type of content you send which, even if aimed at selling, must never be invasive and/or aggressive .
Strategies to Delight
The strategies related to this last phase serve to build customer loyalty , ensuring that they continue to use your services, also recommending them to other people (and thus bringing you new contacts ).
Even in this case, email can prove to be a very useful tool, especially in the field of marketing automation : a strategy that allows you to automatically track the customer's movements , sending them ad hoc emails depending on the phase they are in.
For example, if he has just completed the purchase, he will receive an email with a summary of his order and its tracking. Once the order has arrived at its destination, however, the email sent will be aimed at testing his level of satisfaction with the experience.