In this way, you will notice a significant growth in the conversion rate.

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By working with qualified leads (people educated about the solution offered by the company), salespeople improve their performance.

Meaning that they will be more effective in approaching customers and convincing them to make a purchase.



Personalization
Automating your marketing processes doesn’t mean standardizing them.

With the right tools, you can segment your leads according to varied brazil cell phone number list characteristics, such as the funnel phase they are in and their main motivations.

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship.

Customer Acquisition Cost reduction
Besides the advantages already mentioned, investing in Marketing Automation is also a way to optimize your finances.

To begin with, it’s easy to notice that customers who go through the entire nurturing process make more robust purchases since they know their problems and the solution well.

Another financial element of your company that benefits from automation is the CAC — Customer Acquisition Cost.

With the agility and precision provided by technology, your campaigns to gain consumers will present a much more favorable ROI.

What are the differences between Marketing Automation, email marketing, and CRM tools?
Different tools and strategies shape the Digital Marketing environment.

As a result, you may have doubts about which investment to make, especially when the alternatives have very similar characteristics.

This is the case of the Marketing Automation relationship to the email marketing and CRM (Customer Relationship Management) tools.

Understand how this software differs from Marketing Automation!

The difference between Marketing Automation and CRM tools
The most remarkable difference between CRM and Marketing Automation tools is the focus.

While the former aims to optimize the sales process, the other addresses all marketing activities.

In other words, CRM deals with already converted consumers, seeking sales opportunities, and managing contact information. Marketing Automation tools can develop relationships from scratch and measure the efficiency of actions, facilitating the calculation of ROI.

Another difference is the communication model adopted by each tool.

With CRM software, it is common for the sales rep to contact each customer individually.

A Marketing Automation tool, however, facilitates the interaction with segmented groups.

The difference between Marketing Automation and email marketing tools
The difference here is a little more apparent. To begin with, think about the data collected by each of the tools.

The email marketing tools will provide information regarding the behavior of the recipients of the email campaign.

Did the prospects open the message? Did they click on your calls to action? How many clicks did each link receive? What message structure generates the most engagement?

Email marketing software quickly answers all these questions.

However, investing in Marketing Automation means going beyond the scope of email messages.

It’s possible to track all customer interactions with the brand in each one of its channels, which enables you better to understand the details of your persona’s digital experience.

Another variation is the automation capability. Many of the email marketing tools include features such as message scheduling and audience segmentation.

Marketing Automation tools, however, take automation to another level, generating intelligent actions based on a behavioral analysis of leads.

We can, therefore, say that a Marketing Automation tool brings together all the qualities of email marketing and also offers several other advantages.