B2B buyers aren't typically active searchers. Their way of finding a website is through organic content ranked in search engines.
Their motivations and challenges include getting to know instagram database brands, evaluating them, and choosing them. Meanwhile, B2B companies leverage the digital world to meet their buyers' needs effectively, specifically, and with expertise.
The process is divided into five stages:
Discovery: The potential customer recognizes that they have a problem or need to solve. This prompts them to begin exploring.
Note: The interested party already has specific information and is searching for providers and proposals to compare. This step may take more or less time, depending on the characteristics of the service to be purchased.
Decision: At this stage, the supplier company is determined. This begins a series of new phases to guide the client toward the purchase or contract.
Service: This involves analyzing the execution of the service to ensure both quality and the best customer experience. The long-term relationship will depend on this evaluation.
Loyalty: If the above yields positive results, referrals are generated that expand the business's reach. Customer satisfaction generates loyalty and brand ambassadors.