Perhaps the brand that best knew how to take advantage of the pandemic and one of the most interesting SEO derivatives: word-of-mouth recommendations.
When social distancing policies tightened, Zoom emerged ios database as a tool to reconnect people. With warm and functional SEO language, Zoom was able to shake off technical rigor and appeal to emotion as the center of a great customer experience.
With a hybrid model of free and paid rooms, Zoom quickly became a big secret, recommended by users over other, more complex solutions. Today, it's the undisputed leader in its niche.
The most important SEO KPIs for SaaS in 2023
SEO KPIs (Key Performance Indicators) are metrics that allow us to understand the effects of our SEO marketing campaign on search engine visibility.
Let's see which KPIs are crucial in our current situation to measure the performance of a content strategy.
Organic traffic
Measures organic traffic . That is, the number of visitors brought to a site by clicking on organic search results without ads.