Furthermore, collaborating with successful artists and songs allows Algida to benefit from their popularity, gaining visibility and approval among the fans of the artists involved. Here are three examples of successful campaigns that you will surely remember:
CORNETTO AND “MACARENA”: The song, which was already a global phenomenon, made the campaign extremely recognizable and strengthened the association of the Cornetto with moments of celebration and joy.
“AN ITALIAN SUMMER”: The collaboration between Algida and the 1990 World Cup anthem created a strong link between gelato and one of the most beloved sporting events in Italy. The campaign czech telephone numbers capitalized on patriotism and national enthusiasm, making the brand part of the celebrations.
“VORREI MA NON POSTO”: One of the most recent and successful campaigns was born through the collaboration with the summer hit by J-Ax and Fedez. The song, very popular among young people, allowed Algida to connect with a young and social audience.
Focusing the attention of commercials on the centrality of successful songs by various singer-songwriters. From Fedez and J-Ax in 2016, to Cesare Cremonini in 2014, to Ariete in 2021, up to Sangiovanni in 2022. The music is linked to the product and the latter supports and amplifies the hits of the season.
Conclusion
Algida jingles and commercials are an excellent example of how emotional marketing can be used to build a strong and lasting brand , which adapts to each country. Algida, in fact, has demonstrated how a brand can evolve over time while maintaining its identity intact. Its advertising campaigns, from unforgettable jingles to modern interactive commercials, have helped create an emotional bond with consumers, transforming every ice cream into a special moment of the summer. With a combination of innovation and tradition, Algida continues to be an undisputed protagonist of the hot seasons, not only in Italy, and is always ready to give freshness and joy with every bite.