[Necessary task]: Why are you stuck?

[Jahangir147]

Here's another good example. State a task that might be a problem for your audience. It might be organizing their office, cleaning out their closets , buying a new car, or taking their business to the next level. Explain why they might feel stuck and how to get unstuck.

11. Steal these [assets] from us
People love email subject lines like this because they're irreverent and completely at odds with what they think a company might want to do. Do most companies want you to steal from them? Of course not.

But if you accept the "steal," you'll create a great relationship with your line database prospect. Offer them free resources related to your industry.

12. These 6 skills will pay the bills!
We love this subject line because it works on three distinct levels.

First, it uses a number. You may already know from research on writing headlines that numbers work extremely well when getting consumers to click.

I also like it because it suggests education. You'll be teaching your prospect something valuable—for free—that portrays you in a generous light.

Finally, it rhymes. You might think I 'm joking, but I'm not. People respond to puns even if they don't consciously realize it. They'll look twice at the topic line because of the rhyming words "skills" and "bills."