At the same time making his product memorable and giving it a lot of visibility, which it would have hardly achieved if left on its shelves. So we can say that the self-irony used in marketing campaigns can greatly strengthen the emotional connection with the public . Riding the wave of a media success at that precise moment, as for the Netflix series on the Addams Family.
Ikea Instagram Profile
The analysis of the company's marketing campaigns offers valuable lessons for other companies that want to implement instant marketing. Let's look at the elements that characterize them:
Timeliness: Staying on top of trends and danish mobile numbers reacting quickly can make the difference between a campaign going viral and one that goes unnoticed . Think about it: “ Would it make sense to post about Stranger Things now or when its final season comes out ?”
Creativity : It is essential to have as a goal the creation of memorable , unique and shareable campaigns . That are able to represent your brand giving it a new facet. This will allow you to reach new followers and, consequently, potential customers.
Humor: Don't limit yourself to presenting your products with just a photo or description. Play with your new offer, highlighting its benefits and uniqueness in a playful and light-hearted way . In practice, break the fourth wall that distances you from the public and create a friendly and unique approach.
Conclusion
Ikea has shown how instant marketing can be a powerful tool to connect with audiences and increase brand visibility , as well as a creative way to create current and ironic content. Through creative campaigns and the use of social media, the Swedish brand has revolutionized the way brands can use current events and trends to create relevant and impactful content.