Current and future developments
Despite the voice-driven developments initiated by Alexa and Google Home, the various chatbot sessions at the South by Southwest (SXSW) conference show that many chatbots are still text-driven. They have different structures, such as clear scripts with a kind of menu through which the entire conversation flows. This works well for simple, routine use cases in customer service, such as requesting information.
It becomes more complex to steer on natural language. Analysis and understanding of the language, whether or not 'slang', in the conversation is still quite complicated and an important perspective in the whole bot discussion. Further development and use of AI combined of chatbots could offer a solution.
ften heard: “Let's be innovative… We're going to get started with online video!” But what does that actually yield? Did you know, for example, that it can also be a way to realize leads? But how do you turn video into a lead booster? A number of practical tips on making videos, a higher conversion and lead generation.
What does video bring me? That's a good question. It's probably the most frequently asked question that marketers struggle with when they want to get started with video. For example, is it about more brand awareness or do you want more leads? If you choose more leads, then you're reading the right article.
Proof that video works?
According to Forbes, a whopping 75 percent hospitals email database of boardrooms (pdf) watch online videos, and more than half of them share them with their colleagues.
EyeView states that showing videos on landing pages gives a strong boost to your conversion.
Are you ready for action?
Creating Videos for Lead Generation
How do you make video suitable for lead generation?
Length Matters
Start promising right away and make it clear why it is interesting to keep watching until the end. Do not make the video too long, that makes it harder to keep the attention. Take a look at YouTube. The most popular content is 'snackable' and lasts between one and a maximum of ten minutes. Wistia, a video platform, states that you have already lost half of the viewers after five minutes. Of course, this does depend on your message and the type of video you post, because some vloggers even manage to keep their viewers for 20-25 minutes.