It is essential to be proactive in anticipating and addressing potential problems . Preparing response plans for difficult situations allows us to manage crises quickly and effectively.
Finally, carefully monitoring KPIs danish phone numbers allows us to evaluate the effectiveness of our initiatives and identify areas where we can improve .
And now let's move on to some examples of successful Real Time Marketing
Oreo Real Time Marketing
Twitter account @Oreo Cookie
when talking about real time marketing.
During the 2013 Super Bowl blackout, Oreo posted this on their (formerly) official Twitter account. The post quickly went viral and was reshared by thousands of users . This success was helped by the fact that many viewers were on Twitter during the 34-minute blackout to pass the time.
In the context of the Super Bowl, Oreo had not planned any specific promotion or participation plan . However, it was able to brilliantly exploit the unexpected event of the blackout to promote its brand in an effective and creative way .
Other examples of Real Time Marketing: Taffo, Ryanair, Tempo, Serenis and Mulino Bianco
One of the Italian companies in the social context that stands out for its Real Time Marketing strategy is certainly Taffo , which has made this type of content a real strong point.