“Content is king” is one of Bill Gates’ famous quotes. If you have an online business, creating content helps you sell more because you gain the trust of users. Here are three reasons and examples of companies that carry out this strategy very successfully.
Carlos Bravo18
Within an online marketing strategy there are as many tools for direct marketing as there are for indirect sales . The key is to gain the user's trust .
value of creating content for a company
Companies need to change their mindset because the first step is to provide value and not receive anything in return. Content creation is a medium-long term strategy that requires a lot of perseverance and patience. If carried out, the fruits sown generate significant business for the company. Here are three reasons why a company should invest in content creation:
Better positioning in search engines : creating a section or a korea mobile phone number section (e.g. a blog) for publishing articles increases the number of indexable pages in Google. If we also take into account certain factors such as keywords, we can positively influence the ranking.
Indirect marketing by sharing interesting information : the content published is not used to describe the advantages of a product or service. It is about providing interesting posts that do not have a commercial objective to attract the interest of the target audience and future conversion into customers.
Social media traffic : By using Twitter and Facebook buttons within the content section, you can facilitate the distribution of articles. In this way, you can multiply the number of potential readers without even having to index the post in search engines.
An example of a company that carries out this content strategy is, for example, Muchoviaje with its video blog muchoviajeros.tv, where value-added content about tourist destinations is shared in the form of articles and videos.