Instagram update: tell me more
Check, now we know that the layout has changed and that Guides have been added. But what (new) possibilities does each functionality actually bring with it? And for whom is it interesting?
1. The shop button
We already suspected that shopping is getting an increasingly bigger stage on Instagram. But now that Instagram has put the shop button in one of the top positions within the layout, that suspicion has been confirmed. Because, admittedly, this switching trick is a bit sneaky . First, the makers of Instagram got us addicted to the notification button, which was in the same place in the app for years. And now that we are completely used to that button in that position, they are replacing it with a shop button. Case in point: The Social Dilemma, eat your heart out.
But sneaky business aside : I experience the shop button as a nice enrichment of the app. Especially special lead for retailers (because: more possibilities to sell your product), but also for the Instagram user who likes to shop via the app every now and then. Under the shop button you will find in one overview products from all brands that you follow. But not only that: you can also see products that you have saved (under 'Continue shopping') and you can view the 'Editors' Choice', 'Shop collections' or 'Explore guides' here, for example.