Meanwhile, many “second” and “third” tier cities are experiencing significant growth. Although less well-known than the megacities, these cities are seeing significant infrastructure development, with modern and accessible facilities, cheaper housing, and a more relaxed quality of life. Furthermore, these areas are growing at a rate that often exceeds the national average. Second-tier cities, such as Chengdu, Xi’an, or Hangzhou, and third-tier cities, such as Luoyang or Yichang, have populations of over 10 million and are continuing to expand rapidly, offering opportunities similar to those of larger cities, but at significantly lower costs.
cost of living is attracting a new generation whatsapp number list of consumers. Spending relatively more than residents of first-tier cities, these citizens help keep the economy humming. Young professionals and consumers in second- and third-tier cities are increasingly the focus of companies. For example, Yum China, which operates chains like KFC, plans to open thousands of new restaurants by 2026, with a significant percentage of those in smaller cities.
Second- and third-tier cities are also becoming increasingly popular destinations for young people. About 12 million Chinese students graduate each year, and many of them are no longer attracted to the opportunities offered by megacities. Recent surveys show that more young people are seeking work in cities such as Changsha and Nanjing, which are becoming major cultural hubs, with vibrant creative industries ranging from music to filmmaking to livestreaming. This shift could contribute to a renewed economic and social dynamism in these cities.