We know: Instagram image descriptions don't have active web addresses ; they don't work when clicked. Neither do comments. You can't drive traffic directly to a website from the image, its description, or the comment. Only the web address in the account's profile bio links to the site.
A very common approach is to sequentially modify the special lead profile URL based on the content posted and link to it from the photo description, redirecting the user to the corresponding website. The problem? The images and description remain the same, but the URL keeps changing: the risk of "asynchrony" is high, and the user may end up on a page they weren't looking for.
Here are three resources for this:
1. Spreesy
Images posted on Instagram through this app offer the option that when a user writes a comment indicating their email address , they automatically receive an email with a link to purchase the products featured online.
How do you identify this feature? The photos include the hashtag #spreesy in their descriptions and clearly state: "To buy: comment with your email address, and you'll receive a secure checkout link," along with the price and product features.
What does the user have to do? The potential buyer doesn't need to register anywhere: just leave a comment on the photo with their email address. If they also add the hashtag #subscribe to the comment, they'll receive a link in their email every time the brand posts a new image. The links lead to the brand's online store on Spreesy (not their own website), where they can complete the purchase and pay with PayPal or credit card.
And the selling brand? They must register on the Spreesy app and publish their images on Instagram from there by filling out certain fields. The service is free, but Spreesy charges a 3% commission on each sale.
Drawbacks? For the user, who must enter and make their email address public (although they can always delete it later). For the brand, the purchase isn't made on their e-commerce site, but on Spreesy.